by Matt Ream | Jan 16, 2020 | B2B, Marketing, Product Marketing, Startup, Strategy
With the concept of iteration in mind, let’s turn our attention to gathering the basic information we are going to need as we build the foundations of a B2B startup marketing program. Information is power, and that is as true in marketing as in just about any other...
by Matt Ream | Oct 3, 2019 | B2B, Content Marketing, Product Marketing, Startup, Strategy
But, what is it and how do you know when you need it? Product marketing is the process of bringing a product to market. This includes deciding the product’s positioning and messaging, launching the product, and ensuring salespeople and customers understand it....
by Matt Ream | Feb 14, 2018 | Content Marketing, Product Marketing
Marketing is an interesting field. I was going to say that I can’t think of another field where everyone has such a strong opinion on what you are doing wrong and what you should be doing instead, but then, professional referees came to mind. In most major...
by Matt Ream | Apr 8, 2016 | Product Marketing
Product management and product marketing are very closely related disciplines, with some differences. Of course, they both need to work together to produce and sell products and services that meet the needs of their target customers, so let’s always remember...
by Matt Ream | Nov 6, 2013 | Content Marketing, Product Marketing, Startup
Back in 2000-2001, I was working for a company that unfortunately found itself at the tail end of the first dot-com bubble and couldn’t quite grab that tail and keep going. I was manager of financial planning and analysis at the company and worked through a lot...
by Matt Ream | Oct 10, 2013 | B2B, Product Marketing, Startup
I have startup experience in a few different industries. I was with a telecom startup for three years towards the end of the first internet bubble. You know, when IPOs were still a “sure thing”? Well, it didn’t exactly work out that way when...
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