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Why Do We Market Ourselves Differently From Our Products?

Why Do We Market Ourselves Differently From Our Products?

by Matt Ream | Oct 25, 2013 | B2B, Content Marketing, Personal Branding

As a B2B product marketer, I have always believed and stressed to others the critical need to explain the value of our offering to a potential customer, not so much the features and capabilities. Just before I left my most recent position, I reviewed a presentation...

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