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Gathering the Information Needed to Begin Startup Marketing

Gathering the Information Needed to Begin Startup Marketing

by Matt Ream | Jan 16, 2020 | B2B, Marketing, Product Marketing, Startup, Strategy

With the concept of iteration in mind, let’s turn our attention to gathering the basic information we are going to need as we build the foundations of a B2B startup marketing program. Information is power, and that is as true in marketing as in just about any other...
Iteration is Key to Startup Marketing Success

Iteration is Key to Startup Marketing Success

by Matt Ream | Dec 10, 2019 | B2B, Content Marketing, Marketing, Startup, Strategy

With so much a First Marketer can and should be doing to help a B2B tech startup get off the ground, it’s critical to ruthlessly prioritize tasks because you can’t do it all. At least, not all at once. It’s vital to prioritize what needs to get done, marketing-wise,...
First to Market: How marketing begins in a B2B tech startup

First to Market: How marketing begins in a B2B tech startup

by Matt Ream | Nov 12, 2019 | B2B, Marketing, Startup, Strategy

“First to Market” is a term we often use to talk about a product offering that is the first one into that particular space–often rewarded with a competitive advantage. In this article, I want to use the term to talk about the duties, tasks, responsibilities and...
Product Marketing is Critical for Startups

Product Marketing is Critical for Startups

by Matt Ream | Oct 3, 2019 | B2B, Content Marketing, Product Marketing, Startup, Strategy

But, what is it and how do you know when you need it? Product marketing is the process of bringing a product to market. This includes deciding the product’s positioning and messaging, launching the product, and ensuring salespeople and customers understand it....
How Do You Measure Market Share?

How Do You Measure Market Share?

by Matt Ream | Jul 2, 2013 | B2B, Marketing, Metrics, Product Marketing, Strategy

I believe in metrics. Not the metric system, mind you, but good measurements of where we are and what progress we are making towards achieving our goals. In marketing, that can be very difficult in some situations.  However, I think that in the world we live in today,...
Good Marketers “Twist the Knife”

Good Marketers “Twist the Knife”

by Matt Ream | May 19, 2013 | B2B, Marketing, Product Marketing, Strategy

What makes a marketing message really resonate with the target market? Not just draw some casual interest, but get a deep-down, visceral reaction that forces the prospect to take some action. There are a few key areas that marketers can address that will draw...

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  • Gathering the Information Needed to Begin Startup Marketing
  • Iteration is Key to Startup Marketing Success
  • First to Market: How marketing begins in a B2B tech startup
  • Product Marketing is Critical for Startups
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