by Matt Ream | Jul 2, 2013 | B2B, Marketing, Metrics, Product Marketing, Strategy
I believe in metrics. Not the metric system, mind you, but good measurements of where we are and what progress we are making towards achieving our goals. In marketing, that can be very difficult in some situations. However, I think that in the world we live in today,...
by Matt Ream | May 19, 2013 | B2B, Marketing, Product Marketing, Strategy
What makes a marketing message really resonate with the target market? Not just draw some casual interest, but get a deep-down, visceral reaction that forces the prospect to take some action. There are a few key areas that marketers can address that will draw...
by Matt Ream | Mar 23, 2013 | Demand Generation, Product Marketing, Social Media
I was working for MCI back in 1994 when they rolled out a product bundle called “networkMCI.” The idea was that home consumers or businesses would pay a single monthly fee for a bundle of telecom services. This is from a news article at the time: The slick...
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