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The Changing Face of Marketing Technology

The Changing Face of Marketing Technology

by Matt Ream | Mar 22, 2016 | Marketing Automation, Marketing Technology, Metrics

In the classic sci-fi novel, “The Hitchhiker’s Guide to the Galaxy” Douglas Adams says this about space: “Space is big. Really big. You just won’t believe how vastly hugely mindbogglingly big it is. I mean you may think it’s a long way down the...
Do You Need a Marketing Automation System?

Do You Need a Marketing Automation System?

by Matt Ream | Sep 16, 2013 | B2B, Content Marketing, Demand Generation, Lead Nurturing, Lead Scoring, Marketing, Marketing Automation

Customer Relationship Management (CRM) software like SalesForce.com is an important tool that most B2B companies have been using for many years. These systems maintain very detailed records on people and companies that your company is working with as sales...

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