by Matt Ream | Mar 22, 2016 | Marketing Automation, Marketing Technology, Metrics
In the classic sci-fi novel, “The Hitchhiker’s Guide to the Galaxy” Douglas Adams says this about space: “Space is big. Really big. You just won’t believe how vastly hugely mindbogglingly big it is. I mean you may think it’s a long way down the...
by Matt Ream | Jul 2, 2013 | B2B, Marketing, Metrics, Product Marketing, Strategy
I believe in metrics. Not the metric system, mind you, but good measurements of where we are and what progress we are making towards achieving our goals. In marketing, that can be very difficult in some situations. However, I think that in the world we live in today,...
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