by Matt Ream | Mar 22, 2016 | Marketing Automation, Marketing Technology, Metrics
In the classic sci-fi novel, “The Hitchhiker’s Guide to the Galaxy” Douglas Adams says this about space: “Space is big. Really big. You just won’t believe how vastly hugely mindbogglingly big it is. I mean you may think it’s a long way down the...
by Matt Ream | Sep 16, 2013 | B2B, Content Marketing, Demand Generation, Lead Nurturing, Lead Scoring, Marketing, Marketing Automation
Customer Relationship Management (CRM) software like SalesForce.com is an important tool that most B2B companies have been using for many years. These systems maintain very detailed records on people and companies that your company is working with as sales...
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