by Matt Ream | Feb 14, 2018 | Product Marketing, Uncategorized
Marketing is an interesting field. I was going to say that I can’t think of another field where everyone has such a strong opinion on what you are doing wrong and what you should be doing instead, but then, professional referees came to mind. In most major...
by Matt Ream | Apr 8, 2016 | Product Marketing, Uncategorized
Product management and product marketing are very closely related disciplines, with some differences. Of course, they both need to work together to produce and sell products and services that meet the needs of their target customers, so let’s always remember...
by Matt Ream | Nov 6, 2013 | Content Marketing, Product Marketing, Startup
Back in 2000-2001, I was working for a company that unfortunately found itself at the tail end of the first dot-com bubble and couldn’t quite grab that tail and keep going. I was manager of financial planning and analysis at the company and worked through a lot...
by Matt Ream | Oct 10, 2013 | B2B, Product Marketing, Startup, Uncategorized
I have startup experience in a few different industries. I was with a telecom startup for three years towards the end of the first internet bubble. You know, when IPOs were still a “sure thing”? Well, it didn’t exactly work out that way when...
by Matt Ream | Jul 2, 2013 | B2B, Metrics, Product Marketing, Strategy, Uncategorized
I believe in metrics. Not the metric system, mind you, but good measurements of where we are and what progress we are making towards achieving our goals. In marketing, that can be very difficult in some situations. However, I think that in the world we live in today,...
by Matt Ream | Mar 23, 2013 | Demand Generation, Product Marketing, Social Media, Uncategorized
I was working for MCI back in 1994 when they rolled out a product bundle called “networkMCI.” The idea was that home consumers or businesses would pay a single monthly fee for a bundle of telecom services. This is from a news article at the time: The slick...
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