by Matt Ream | Jan 16, 2020 | B2B, Marketing, Product Marketing, Startup, Strategy
With the concept of iteration in mind, let’s turn our attention to gathering the basic information we are going to need as we build the foundations of a B2B startup marketing program. Information is power, and that is as true in marketing as in just about any other...
by Matt Ream | Dec 10, 2019 | B2B, Content Marketing, Marketing, Startup, Strategy
With so much a First Marketer can and should be doing to help a B2B tech startup get off the ground, it’s critical to ruthlessly prioritize tasks because you can’t do it all. At least, not all at once. It’s vital to prioritize what needs to get done, marketing-wise,...
by Matt Ream | Nov 12, 2019 | B2B, Marketing, Startup, Strategy
“First to Market” is a term we often use to talk about a product offering that is the first one into that particular space–often rewarded with a competitive advantage. In this article, I want to use the term to talk about the duties, tasks, responsibilities and...
by Matt Ream | Oct 3, 2019 | B2B, Content Marketing, Product Marketing, Startup, Strategy
But, what is it and how do you know when you need it? Product marketing is the process of bringing a product to market. This includes deciding the product’s positioning and messaging, launching the product, and ensuring salespeople and customers understand it....
by Matt Ream | Jul 2, 2013 | B2B, Marketing, Metrics, Product Marketing, Strategy
I believe in metrics. Not the metric system, mind you, but good measurements of where we are and what progress we are making towards achieving our goals. In marketing, that can be very difficult in some situations. However, I think that in the world we live in today,...
by Matt Ream | May 19, 2013 | B2B, Marketing, Product Marketing, Strategy
What makes a marketing message really resonate with the target market? Not just draw some casual interest, but get a deep-down, visceral reaction that forces the prospect to take some action. There are a few key areas that marketers can address that will draw...
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