by Matt Ream | Dec 10, 2019 | B2B, Content Marketing, Marketing, Startup, Strategy
With so much a First Marketer can and should be doing to help a B2B tech startup get off the ground, it’s critical to ruthlessly prioritize tasks because you can’t do it all. At least, not all at once. It’s vital to prioritize what needs to get done, marketing-wise,...
by Matt Ream | Oct 3, 2019 | B2B, Content Marketing, Product Marketing, Startup, Strategy
But, what is it and how do you know when you need it? Product marketing is the process of bringing a product to market. This includes deciding the product’s positioning and messaging, launching the product, and ensuring salespeople and customers understand it....
by Matt Ream | Feb 14, 2018 | Content Marketing, Product Marketing
Marketing is an interesting field. I was going to say that I can’t think of another field where everyone has such a strong opinion on what you are doing wrong and what you should be doing instead, but then, professional referees came to mind. In most major...
by Matt Ream | Nov 6, 2013 | Content Marketing, Product Marketing, Startup
Back in 2000-2001, I was working for a company that unfortunately found itself at the tail end of the first dot-com bubble and couldn’t quite grab that tail and keep going. I was manager of financial planning and analysis at the company and worked through a lot...
by Matt Ream | Oct 25, 2013 | B2B, Content Marketing, Personal Branding
As a B2B product marketer, I have always believed and stressed to others the critical need to explain the value of our offering to a potential customer, not so much the features and capabilities. Just before I left my most recent position, I reviewed a presentation...
by Matt Ream | Sep 16, 2013 | B2B, Content Marketing, Demand Generation, Lead Nurturing, Lead Scoring, Marketing, Marketing Automation
Customer Relationship Management (CRM) software like SalesForce.com is an important tool that most B2B companies have been using for many years. These systems maintain very detailed records on people and companies that your company is working with as sales...
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