by Matt Ream | Sep 16, 2013 | B2B, Content Marketing, Demand Generation, Lead Nurturing, Lead Scoring, Marketing, Marketing Automation
Customer Relationship Management (CRM) software like SalesForce.com is an important tool that most B2B companies have been using for many years. These systems maintain very detailed records on people and companies that your company is working with as sales...
by Matt Ream | Jul 2, 2013 | B2B, Marketing, Metrics, Product Marketing, Strategy
I believe in metrics. Not the metric system, mind you, but good measurements of where we are and what progress we are making towards achieving our goals. In marketing, that can be very difficult in some situations. However, I think that in the world we live in today,...
by Matt Ream | Jun 18, 2013 | B2B, Content Marketing, Startup
Many of you have in the past, or continue to now, work with employers who do not understand the opportunity inherent in a good startup marketing program, or those that continue to think that anything using social media is essentially “free.” I was in that...
by Matt Ream | May 19, 2013 | B2B, Marketing, Product Marketing, Strategy
What makes a marketing message really resonate with the target market? Not just draw some casual interest, but get a deep-down, visceral reaction that forces the prospect to take some action. There are a few key areas that marketers can address that will draw...
by Matt Ream | Apr 15, 2013 | B2B, Collateral, Content Marketing
As marketers, we are often forced to put “the cart before the horse” and create marketing materials too soon. What do I mean by that? Several years ago, one of the first things I was asked to do as the new product (marketing) manager was to create a new...
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