by Matt Ream | Jan 16, 2020 | B2B, Marketing, Product Marketing, Startup, Strategy
With the concept of iteration in mind, let’s turn our attention to gathering the basic information we are going to need as we build the foundations of a B2B startup marketing program. Information is power, and that is as true in marketing as in just about any other...
by Matt Ream | Dec 10, 2019 | B2B, Content Marketing, Marketing, Startup, Strategy
With so much a First Marketer can and should be doing to help a B2B tech startup get off the ground, it’s critical to ruthlessly prioritize tasks because you can’t do it all. At least, not all at once. It’s vital to prioritize what needs to get done, marketing-wise,...
by Matt Ream | Nov 12, 2019 | B2B, Marketing, Startup, Strategy
“First to Market” is a term we often use to talk about a product offering that is the first one into that particular space–often rewarded with a competitive advantage. In this article, I want to use the term to talk about the duties, tasks, responsibilities and...
by Matt Ream | Oct 3, 2019 | B2B, Content Marketing, Product Marketing, Startup, Strategy
But, what is it and how do you know when you need it? Product marketing is the process of bringing a product to market. This includes deciding the product’s positioning and messaging, launching the product, and ensuring salespeople and customers understand it....
by Matt Ream | Oct 25, 2013 | B2B, Content Marketing, Personal Branding
As a B2B product marketer, I have always believed and stressed to others the critical need to explain the value of our offering to a potential customer, not so much the features and capabilities. Just before I left my most recent position, I reviewed a presentation...
by Matt Ream | Oct 10, 2013 | B2B, Product Marketing, Startup
I have startup experience in a few different industries. I was with a telecom startup for three years towards the end of the first internet bubble. You know, when IPOs were still a “sure thing”? Well, it didn’t exactly work out that way when...
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