B2B Marketing Resources
Do You Need a Marketing Automation System?
Customer Relationship Management (CRM) software like SalesForce.com is an important tool that most B2B companies have been using for many years. These systems maintain very detailed records on people and companies that your company is working with as sales...
How Do You Measure Market Share?
I believe in metrics. Not the metric system, mind you, but good measurements of where we are and what progress we are making towards achieving our goals. In marketing, that can be very difficult in some situations. However, I think that in the world we live in today,...
Startup Marketing on a Shoestring
Many of you have in the past, or continue to now, work with employers who do not understand the opportunity inherent in a good startup marketing program, or those that continue to think that anything using social media is essentially "free." I was in that situation a...
Good Marketers “Twist the Knife”
What makes a marketing message really resonate with the target market? Not just draw some casual interest, but get a deep-down, visceral reaction that forces the prospect to take some action. There are a few key areas that marketers can address that will draw...
What’s the Right Time to Create Marketing Materials?
As marketers, we are often forced to put "the cart before the horse" and create marketing materials too soon. What do I mean by that? Several years ago, one of the first things I was asked to do as the new product (marketing) manager was to create a new package of...
The Power Has Shifted
I was working for MCI back in 1994 when they rolled out a product bundle called "networkMCI." The idea was that home consumers or businesses would pay a single monthly fee for a bundle of telecom services. This is from a news article at the time: The slick Windows...
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The Party Doesn't Stop!
Get the latest information on trends, tips and resources for marketing a B2B tech startup.