B2B Marketing Resources

Gathering the Information Needed to Begin Startup Marketing

With the concept of iteration in mind, let’s turn our attention to gathering the basic information we are going to need as we build the foundations of a B2B startup marketing program. Information is power, and that is as true in marketing as in just about any other...

Iteration is Key to Startup Marketing Success

With so much a First Marketer can and should be doing to help a B2B tech startup get off the ground, it’s critical to ruthlessly prioritize tasks because you can’t do it all. At least, not all at once. It’s vital to prioritize what needs to get done, marketing-wise,...

First to Market: How marketing begins in a B2B tech startup

“First to Market” is a term we often use to talk about a product offering that is the first one into that particular space--often rewarded with a competitive advantage. In this article, I want to use the term to talk about the duties, tasks, responsibilities and...

Do You Need a Marketing Automation System?

Customer Relationship Management (CRM) software like SalesForce.com is an important tool that most B2B companies have been using for many years. These systems maintain very detailed records on people and companies that your company is working with as sales...

How Do You Measure Market Share?

I believe in metrics. Not the metric system, mind you, but good measurements of where we are and what progress we are making towards achieving our goals. In marketing, that can be very difficult in some situations. However, I think that in the world we live in today,...

Startup Marketing on a Shoestring

Many of you have in the past, or continue to now, work with employers who do not understand the opportunity inherent in a good startup marketing program, or those that continue to think that anything using social media is essentially "free." I was in that situation a...

Good Marketers “Twist the Knife”

What makes a marketing message really resonate with the target market? Not just draw some casual interest, but get a deep-down, visceral reaction that forces the prospect to take some action. There are a few key areas that marketers can address that will draw...

What’s the Right Time to Create Marketing Materials?

As marketers, we are often forced to put "the cart before the horse" and create marketing materials too soon. What do I mean by that? Several years ago, one of the first things I was asked to do as the new product (marketing) manager was to create a new package of...

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Email: matt@mattream.com

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I highly recommend Matt for any B2B company looking for a marketer who can come in, hit the ground running, and make a difference.

Erika Malzberg

Content Marketing, Zuora

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