by Matt Ream | Oct 25, 2013 | B2B, Content Marketing, Personal Branding
As a B2B product marketer, I have always believed and stressed to others the critical need to explain the value of our offering to a potential customer, not so much the features and capabilities. Just before I left my most recent position, I reviewed a presentation...
by Matt Ream | Oct 10, 2013 | B2B, Product Marketing, Startup
I have startup experience in a few different industries. I was with a telecom startup for three years towards the end of the first internet bubble. You know, when IPOs were still a “sure thing”? Well, it didn’t exactly work out that way when...
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