B2B Marketing Resources

Gathering the Information Needed to Begin Startup Marketing

With the concept of iteration in mind, let’s turn our attention to gathering the basic information we are going to need as we build the foundations of a B2B startup marketing program. Information is power, and that is as true in marketing as in just about any other...

Iteration is Key to Startup Marketing Success

With so much a First Marketer can and should be doing to help a B2B tech startup get off the ground, it’s critical to ruthlessly prioritize tasks because you can’t do it all. At least, not all at once. It’s vital to prioritize what needs to get done, marketing-wise,...

First to Market: How marketing begins in a B2B tech startup

“First to Market” is a term we often use to talk about a product offering that is the first one into that particular space--often rewarded with a competitive advantage. In this article, I want to use the term to talk about the duties, tasks, responsibilities and...
Iteration is Key to Startup Marketing Success

Iteration is Key to Startup Marketing Success

With so much a First Marketer can and should be doing to help a B2B tech startup get off the ground, it’s critical to ruthlessly prioritize tasks because you can’t do it all. At least, not all at once. It’s vital to prioritize what needs to get done, marketing-wise,...

First to Market: How marketing begins in a B2B tech startup

First to Market: How marketing begins in a B2B tech startup

“First to Market” is a term we often use to talk about a product offering that is the first one into that particular space--often rewarded with a competitive advantage. In this article, I want to use the term to talk about the duties, tasks, responsibilities and...

Product Marketing is Critical for Startups

Product Marketing is Critical for Startups

But, what is it and how do you know when you need it? Product marketing is the process of bringing a product to market. This includes deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it. Product...

Everybody’s a Critic

Everybody’s a Critic

Marketing is an interesting field. I was going to say that I can't think of another field where everyone has such a strong opinion on what you are doing wrong and what you should be doing instead, but then, professional referees came to mind. In most major sports that...

What I Learned About Marketing from Product Management

What I Learned About Marketing from Product Management

Product management and product marketing are very closely related disciplines, with some differences. Of course, they both need to work together to produce and sell products and services that meet the needs of their target customers, so let's always remember we're on...

The Changing Face of Marketing Technology

The Changing Face of Marketing Technology

In the classic sci-fi novel, "The Hitchhiker's Guide to the Galaxy" Douglas Adams says this about space: "Space is big. Really big. You just won’t believe how vastly hugely mindbogglingly big it is. I mean you may think it’s a long way down the road to the chemist’s,...

Why I Started Content Marketing

Why I Started Content Marketing

Back in 2000-2001, I was working for a company that unfortunately found itself at the tail end of the first dot-com bubble and couldn't quite grab that tail and keep going. I was manager of financial planning and analysis at the company and worked through a lot of...

Why Do We Market Ourselves Differently From Our Products?

Why Do We Market Ourselves Differently From Our Products?

As a B2B product marketer, I have always believed and stressed to others the critical need to explain the value of our offering to a potential customer, not so much the features and capabilities. Just before I left my most recent position, I reviewed a presentation...

Working for a Startup. Within a Huge Company.

Working for a Startup. Within a Huge Company.

I have startup experience in a few different industries. I was with a telecom startup for three years towards the end of the first internet bubble. You know, when IPOs were still a "sure thing"? Well, it didn't exactly work out that way when Convergent Communications...

Based in Colorado, but working in-person or remotely around the world.

Phone: +1-720-237-7449
Email: matt@mattream.com

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I highly recommend Matt for any B2B company looking for a marketer who can come in, hit the ground running, and make a difference.

Erika Malzberg

Content Marketing, Zuora

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Get the latest information on trends, tips and resources for marketing a B2B tech startup.