What We Can Do For You
Accelerate Growth and Revenue
As a B2B startup, it’s critical to start gaining traction as soon as possible. We help you by developing a comprehensive content marketing strategy then helping you execute in all areas to reach the right prospects with the right message at the right time.
Increase Brand Awareness and Enthusiasm
You have a limited time to reach as far as possible with your brand story and solutions. Let us help by creating a content hub and compelling blogs, white papers, ebooks, webinars and more that represent your brand promise and establish you as a thought leader in your industry.
Generate Leads and Revenue
The faster you can start generating revenue, the better. We help drive your revenue through targeted demand generation and lead management. We will put a system into place that allows you to capture and score leads, nurture them and send them on to your sales team.
Marketing Strategy & Foundation Building
“If you don’t know where you are going, any road will get you there”
Companies with a documented content marketing strategy are far more likely to reach their goals and become successful than those who don’t.1 We work with you to identify your company/product/service goals and spend time discovering where you are right now. We then connect the dots to show you the path forward. We work with you to build the foundations of a content strategy, including buyer personas, customer journeys, core messaging and positioning, content maps and more. We give you the tools for a successful journey.
Content Marketing: Development & Promotion
Building a hub of outstanding content and driving traffic to it.
Using the strategic plan we helped you create, we will create compelling content in a variety of formats that speaks to your target audience, and we will help promote that on any applicable channel: website, social, video, etc. This content may include ebooks, blog posts, white papers, videos, webinars, sales scripts and tools, infographics, and more. We will ensure your website acts as a content hub and use best practices in SEO/SEM and PPC to drive targeted buyers hungry for your solution.
Lead Management: Turning Leads into Customers
Capturing and qualifying leads and measuring the results
Even the best website traffic is wasted if you don’t have any mechanism for capturing visitors’ contact information and following up. We will establish lead capture through landing pages and forms and work to optimize the results from those through diligent and ongoing testing and tweaking. We will establish lead nurturing programs that keep you top-of-mind for your prospects. We will set up analytics and dashboards to monitor activity to determine what’s working and what’s not working.
Top marketing content from our blog
Product management and product marketing are very closely related disciplines, with some differences. Of course, they both need to work together to produce and sell products and services that meet the needs of their target customers, so let's always remember we're on...read more
In the classic sci-fi novel, "The Hitchhiker's Guide to the Galaxy" Douglas Adams says this about space: "Space is big. Really big. You just won’t believe how vastly hugely mindbogglingly big it is. I mean you may think it’s a long way down the road to the chemist’s,...read more
Back in 2000-2001, I was working for a company that unfortunately found itself at the tail end of the first dot-com bubble and couldn't quite grab that tail and keep going. I was manager of financial planning and analysis at the company and worked through a lot of...read more
We’d Love to Learn More About You
Our best work is done when our skill set is a close match with your needs. In this free, no obligation phone call, we will discuss your company, your goals, your needs and give you an honest assessment of whether or not we can help you. We’re not going to blow smoke just to get a client. We want you to be successful, and we want us to be successful as well. That only happens if we fit well together.